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Come meet fellow marketers to discuss and learn about machine learning, data warehousing and privacy, customer segmentation, and more!
To get the brain waves flowing, we’ll give a short overview of how Google Cloud provides tools to perform marketing analytics. A live demo will take attendees through collecting site visit data from Google Analytics into BigQuery and then using SQL to create and execute a machine learning model that can predict a visitor’s lifetime value. Connecting this model to Tableau brings predicted lifetime value to marketers’ fingertips!