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Finding and accessing quality data has been an unresolved issue for decades. Data users of the past have accepted this mediocrity, but savvy Tableau users know better and expect more. Data marketplaces have entered the scene as a relevant and timely new trend that might just force the change required.
Join guest speaker Brian Hopkins, VP and Principal Analyst at Forrester for an interactive session on a recent Forrester consulting study “Digital Is Driving the Next Generation Of Data Marketplaces.”* Brian will share results and discuss how:
· 96 percent of firms believe timeliness and accuracy issues with customer data acquisition are big problems.· Respondents experiences on inaccurate data can mean lost revenue and lost customers, but marketplaces can help.· Data plays a significant role in digital transformation and the key to success lies with fresh and accurate customer data.
*A December 2017 commissioned study conducted by Forrester Consulting on behalf of Pitney Bowes