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Financial services firm, Charles Schwab, provides a number of services to their investors and has an even greater number of data sources. Gessica and Branden will share a story of transformation through culture shift, supported by a robust Center of Excellence (COE). The presentation will show you how to enable better analysis through best practice evangelism, dashboard usability studies, and hosting entertaining events like the Schwab Iron Viz. You will also learn how regular software upgrades and partnering with Tableau enables self-service analytics on an galactic scale.