< Back to Sessions
Windstream’s Campaign Influence project brings together data from Marketo, SalesForce, and billing systems to provide a single source of truth across sales and marketing. Learn how the marketing strategy team developed a common language and measurable goals to understand trends and create an environment for agile business deployment decisions. Moving from manual spreadsheet reporting to automated, systematic updates wasn’t easy, but efficient design and strategic partnerships from inception to deployment resulted in a sustainable, effective, and time-saving tool. This session will cover the importance of creating consistency across departments with tips to get there, how to design for a range of users from executives to individual contributors, and clear concepts to capture marketing influence.