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In a world of digital disruption, staying ahead of competition has never been more paramount to the success of an organization. That's why at Mars, exciting technological initiatives have been implemented to derive deep insights from data through analytics. Using a modern business intelligence and analytics approach, Mars moved forward with the concept of self-service analytics using Tableau in the Microsoft Azure Cloud as the preferred tool. In this session, attendees will learn how our self-service analytics approach empowered our associates with governed data, an easy-to-use tool, and training in order to develop an active community, able to unlock value from their data themselves.