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In the past year, Cargill, a company of 150,000 employees, has dissolved its corporate, IT-centric, traditional BI organization. Now, Self-Service Analytics (SSA) is the future. We’re giving data back to the people. How do we succeed when the organization is scarred by projects, when learning analytics is perceived as expensive, and when everyone who gets introduced to Tableau replies, “I’m not a data person”? Good question, I’m glad you asked. Come to this session to find out how we modeled our community after Tableau’s. We’ll tell you how we were able to make data fun. You’ll walk away inspired by the tale of how we took SSA from rogue to vogue quadrupling Cargill’s analytics community and empowering thousands of people to uncover millions in opportunity.