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In the world of marketing, big data is BIG! From interacting with brands on social media to the direct mail you toss out each week, marketers collect tons of data. But if you think visualizing and analyzing your marketing data is hard, imagine having to deliver insights to hundreds of clients. Learn how Merkle, an international marketing agency, overcame this challenge by combining the power of Tableau with big data in the cloud. We will walk through how we automate data integration in the Google Cloud Platform, visualize marketing event streams, and enable advanced analytics and attribution in Tableau.