Sessions

Cars.com revolutionized the attribution game when it released its award-winning Lot Insights dashboard, which uses location to show visitors on or near a dealer’s lot. Since then, we’ve focused on making the report even more valuable by showing dealerships what vehicles are being looked at on their lot, while also making the report faster and providing more data. This session will focus on: • Developing processes and partnerships to capture dealer lot polygon data and visitor location data • Using Python to generate a JSON file of dealership polygons to join with visitor data in a data extract • Building a performant geospatial dashboard that provides dealers detailed information about their visitors