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At Jazz Pharmaceuticals we rolled out an innovative digital-sales-aid program (iPad apps with educational information for doctors) for our salesforce. However, we had little visibility into adoption, usage of materials and what our customers found useful. We partnered with ZS Associates to develop MIDAS—dashboards to gain better visibility into rep-customer interactions. Our goal was to convert vast data into insights for management/marketing, and encourage higher usage of these insights. Our result was a 300% increase in utilization in under one year, as well as the creation of a self-diagnosing tool for the sales team. Come learn about our next stop on our data journey, as well as our pains and gains throughout the transition.