Sessions

Zulily’s marketing success in recent years has been driven by serving an end-to-end personalized experience using advanced machine learning and data science techniques, from customer acquisition to retention. Hear how zulily increased active customers by 800,000 in 2017 by utilizing Tableau visualizations as a self-service tool, and how this translated itself into better communications with customers. You will learn about how zulily embraces discovery-based shopping, as well as how our marketing team built and continues to build a passionate customer base using data-backed insights.