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Did you know 422 people die every day from lung cancer, but survival rates are five times higher with early detection? Or that suicide is the second leading cause of death among young adults, but a friend’s support can intervene? You’ve been to sessions on how big data and Tableau can be used to increase profits. Attend this session to learn how they are used to make the world better.
For over 75 years, the Ad Council’s mission has been to stimulate action on significant public issues through communications programs. We partner with leading non-profit and government organizations on over 40 campaigns which together garner 1B in donated media annually. Hear how we measure our impact using:- A proprietary database of results on KPIs- Tableau dashboards to visualize performance- Our marketing mix model built with Alteryx and Tableau to calculate ROI and optimize the media mix