< Back to Sessions
Let's make content audits suck less. Learn how Tableau's SEO team used Tableau Desktop to tell the story of our big, messy technical content audit. Instead of keeping our audit in massive spreadsheets, we shared audit visualizations and insights via Tableau Server, expediting stakeholder buy-in and motivating action faster than a spreadsheet ever could. By connecting to live data and publishing to Tableau Server, stakeholders had the opportunity to explore content performance in ways that industry standard SEO tools, like Search Console and ScreamingFrog, do not offer. This session will show off some of the dashboards we made, the data story we were able to share with our stakeholders, the changes this project enabled, and how you can start visualizing your own content audits today.