Sessions

In the world of marketing, big data is BIG! From interacting with brands on social media to the direct mail you toss out each week, marketers collect tons of data. But if you think visualizing and analyzing your marketing data is hard, imagine having to deliver insights to hundreds of clients. Learn how Merkle, an international marketing agency, overcame this challenge by combining the power of Tableau with big data in the cloud. We will walk through how we automate data integration in the Google Cloud Platform, visualize marketing event streams, and enable advanced analytics and attribution in Tableau.

The road to data bliss and success is a well-worn path thanks to tools like Tableau, but it's also a path filled with common pitfalls that are important to know about and avoid. This session will show you practical examples of what not to do, and how to know when someone else has.

VizQL, the language at the heart of Tableau, ties together UI, queries, and a powerful mental model of data visualization. It allows users to build insightful vizzes and gives tools access to information for automated reasoning about the results. But that's just one example of languages that can allow for rich user input, optimizations, natural language interaction, and machine learning tools.

In this session, Netflix will share how Tableau is a core component of making data accessible to as many people as possible at the company. A large percentage of the company uses Tableau on a daily basis to discover insights and be more data informed. With this, our self-serve user base is rapidly growing.

In this session, we’ll share how we are using Tableau “out of the box” and also describe how it fits into our overall data environment. In addition, we’ll describe how we expect to use the Data Catalog and Object Model, our explorations of large-scale data stores, and challenges we are working on including governance and data lineage.

Ready to master the art of Tableau? In this session, learn best practices for visual analysis in Tableau, master some core Tableau concepts, and gain useful tips that'll ensure you become a data rock star. You'll discover more about preparing your data in Tableau, customizing fields in your data, exploring your data by asking questions and building views to find answers, creating dynamic views and filtering views, and building interactive dashboards.

As seen in devs on stage, Tableau is bringing powerful new capabilities to interactive analytics in 2018.3. The new set action feature means you can design custom interactivity beyond filtering and highlighting. Now you can colour, group, hide, or filter a single axis with a selection. The applications are monumental - proportional brushing, benchmarking, relationship analysis, period comparisons, conditional aggregation, and single member drill down to name a few. This session is a must for anyone who has ever wanted dynamic multi select parameters!

Hiring great Tableau developers is one way to get results! What if you could motivate people to learn, keep them engaged, improve culture and coach them to build their skills?!

Motivating Science + Game Design = Making Magic Happen! 

Join this session to takeaway your own gamification program: The Tableau Quest.  See how organisations are using this learning framework, enabling people to build best in class viz capabilities.  Learn how to level up! Layering training, challenges and certification with tips and tricks to motivate, collaborate, and most importantly - have fun!

Join us for a special networking opportunity to engage with fellow DBAs. This gathering provides a casual environment to connect with people with a shared interest in SQL Server, Oracle, and other database systems as part of a Tableau environment.

Ensure your existing visualizations function beautifully and efficiently on mobile devices. Join us and learn specific strategies for translating complex, desktop-oriented dashboards to mobile. We’ll also address best practices for mobile design, and how to create new visualizations from scratch using Device Designer.

Today there is way too much data to manually analyze and a data scientist shortage. Stop waiting for data scientists and learn how you can accelerate insight to action with no-code DataRobot automated machine learning. If you want to deliver proactive insights that optimize bottom line results, learn how combining Tableau with DataRobot can help you focus on what matters most, find hidden patterns, and easily apply AI to solve complex problems smarter and faster than ever before. In this workshop, Scot Barton, Head of Business Insurance R&D at Farmers Insurance and former Tableau Zen Master, Jen Underwood, will introduce automated machine learning and teach you how to get started using DataRobot with Tableau. They will cover when to use machine learning, how to build automated machine learning models, and how to best visualize and explain predictions with beautiful, brilliant Tableau dashboards. Workshop participants will: Learn common business use cases for “intelligent” dashboards Understand how to get started using DataRobot automated machine learning Explore the new DataRobot extension and other integration options Build an intelligent dashboard "hands-on" using Tableau Desktop

A few weeks after taking the reigns as Tableau Product owner at Micron I started feeling like I had bitten off a lot more than I could chew. Shifting to a crowdsource structure has enabled us to do a lot more with limited resources. Developing an effective COE has been an essential part of this effort. Lessons learned can be stepping stones for others.

Tableau President & CEO, Adam Selipsky, and other data leaders will share their vision for the future of visual analytics.

How can you use Tableau to make it easier for people to take action on the KPIs and data they're exposed to? This session will cover how to integrate applications like Salesforce into Tableau to make data actionable, and your users more efficient. The goal is to close that last mile of analytics where your users can use Tableau to actually impact the goals they're measured against.

In this session, attendees will see examples and real scenarios that will illustrate how developers can leverage Tableau’s open-source server monitoring utilities and combine them with intelligent, real-time analytics to monitor Tableau environments at scale. Attendees will get a firsthand preview of an entire analytics suite which showcases Tableau design and reporting best practices all while capturing information about Tableau usage, performance, concurrency and so much more. In addition to that, this session will show how this information can be turned into developer-facing solutions, providing otherwise unknown details on what’s happening in Tableau sites and projects and allowing them to transition and evolve with their users at speed.

Do you and your organization have diverse, rapidly scaling (billions trending to trillions of rows!) longitudinal, data sets that need to be unified so that your ideas can be tested and for the most pressing, non-routine business questions to be answered almost as soon as you ask them? Are you already utilizing Tableau’s “gold standard” visual analytics, but get bogged down behind the scenes with data integration and prep, that only gets worse the more data scale and sources you have?

At 1010data, we offer a Best-In-Class, self-service, “spreadsheet style”, iterative data analytics cloud solution delivered at scale that fits seamlessly into any pre-existing modern technology ecosystem. Our products and solutions, built on our Trillion Row SpreadsheetTM analytics engine, are easy to use and learn whether you're a data scientist, business analysts, delivering accurate and detailed intelligence for executive decision making, and enabling robust and secure data monetization opportunities across your ecosystem.

We believe as competitive landscapes only get more complex with every day, companies will require an integrated blend of connected, scalable, and self-service technologies and data to win. You are already leveraging Tableau's best-in-class data visualization. Integrating 1010data with your Tableau capabilities brings the best of both worlds of being able to rapidly and easily analyze and visualize all your data at massive scale!

We would like to showcase how Trinet uses the power of Tableau SDK and REST API's to provide the flexibility for creating Tableau data sources and publishing them to the server. Additionally, we will provide the power for business users to create their own data connections in Tableau without the obligation to understand the underlying, complex data structures and joins. Trinet has created a reporting tool for both internal and external customers that provides the self-serve functionality for building reports from pre-defined subject areas. With that, comes the need for better visualizations for these reports. Learn to utilize the queries and data generated by this tool, automate the creation of the data connections in Tableau, and publish them for users to build their own visualizations.

Ever wondered how to take inspiration from the Tableau community and put it into practice at work? Over time, Tableau developers at Chick-fil-A have learned a great deal from others (via blogs, social media, attending user groups and conference sessions). We often look to our Tableau heroes for examples of phenomenal dashboards and brilliant design. In this session, we will showcase some of the dashboards we've built at Chick-fil-A that were inspired by the community. Our goal is to highlight ways you can find tips, tricks, and ideas from others and apply what you’ve learned in real life.

Cars.com revolutionized the attribution game when it released its award-winning Lot Insights dashboard, which uses location to show visitors on or near a dealer’s lot. Since then, we’ve focused on making the report even more valuable by showing dealerships what vehicles are being looked at on their lot, while also making the report faster and providing more data. This session will focus on: • Developing processes and partnerships to capture dealer lot polygon data and visitor location data • Using Python to generate a JSON file of dealership polygons to join with visitor data in a data extract • Building a performant geospatial dashboard that provides dealers detailed information about their visitors

At Jazz Pharmaceuticals we rolled out an innovative digital-sales-aid program (iPad apps with educational information for doctors) for our salesforce. However, we had little visibility into adoption, usage of materials and what our customers found useful. We partnered with ZS Associates to develop MIDAS—dashboards to gain better visibility into rep-customer interactions. Our goal was to convert vast data into insights for management/marketing, and encourage higher usage of these insights. Our result was a 300% increase in utilization in under one year, as well as the creation of a self-diagnosing tool for the sales team. Come learn about our next stop on our data journey, as well as our pains and gains throughout the transition.

Learn how to apply UX design principles to your dashboard creation process. Learn how to build dashboards that are more effective and appropriate for the audience they're intended for.

If you’re responsible for creating dashboards for people on the go -whether they’re out in the field or around the office - this session is for you. We’ll give you an overview of use cases, tons of examples and even a few demos. You’ll learn best practices for designing mobile content your users will love and everything you need to build a culture of analytics around mobile.

To answer all the questions regarding movie performance from studios, Fandango has developed “Studio Portal” application, which is a collection of insights to be used by various departments within Fandango as well as External Studio. These dashboards give insights of how a movie is performing compared to other movies before and after release. We will walk you through our journey from inception to a finished product and its adoption.
You will learn about:

• Identifying the opportunity to build data products that solve for repetitive adhoc questions.
• Creating interactive and visually appealing dashboards.
• Packaging dashboards into a product that you can monetarize.
• How to inspire your customers to self-serve

How can a series of Tableau dashboards deliver $35m value? In this session, Paul Chapman, Tableau ambassador and user-group leader, will show how a global, virtual team can deliver value on every dashboard created, using a suite of supporting tools and utilizing AI, machine learning, sentiment and spatial analytics. Learn how JLL transformed a six-week task into a matter of hours, and transformed data into actionable insights to drive performance through the analytical journey, from diagnostic, to discovery, and into predictive and prescriptive.

Join us for a rich discussion on important topics within the Data + Women Community. In addition to notable women contributors to our community, you’ll hear from customers and Tableau leaders alike about the challenges they’ve faced, the inspirations with which they have built their lives and careers, and—most importantly—how we can grow and succeed together collaboratively. #visualizediversity

Looking to implement Tableau's analytics platform in your enterprise? Or are you currently managing Tableau Server on-premises and interested in making the leap to the cloud? This session will give an overview of the differences between Tableau Server and Tableau Online, and the factors to consider for making an informative decision. Discover all the features, from our fully managed SaaS service that empowers you to deploy Tableau at scale. Find out how to keep data fresh even if your data sources are still on-prem with Tableau Bridge. Learn how to provide a scalable analytics platform that is accessible yet secure from a member of Tableau’s own enterprise analytics team.

This session will demonstrate the intersection between science, data, and art, with a focus on our successes transforming raw disparate data into well-informed action enabling power with truth. Enrollment management, institutional analytics and financial planning offices at UB converge to progress the visibility of our strategic UB 2020 plan and enhance the academic mission. Collaboratively and methodically, institutional leadership expanded access to actionable intelligence and new insights to a wider campus audience using Tableau Server. As a result, we were able to positively influence campus leadership on future investment initiatives, increase access to intelligence throughout all layers of the university, and create predictive analytics tools to demonstrate the transformative power of data for tomorrow, not just today.

Tableau's global corporate treasury team is the central bank of the company and is responsible for managing all aspects of banking services, cash and liquidity management, payment operations, foreign exchange risk, investments, ecommerce and corporate credit cards. This session will demonstrate how we use Tableau to manage a growing and complex global treasury.

The Tableau Community is unlike any other – our passionate members are why we do what we do! This is a chance to come meet the Tableau Community Team, Tableau Ambassadors, Zen Masters and User Group leaders. If you’re interested in starting your own User Group, want to learn what it takes to become a Zen Master or Tableau Ambassador, or just want to network with some of the smartest people we know, you won’t want to miss this meetup.

Whether taking action from insights, enabling custom functionality, or even writing back to your data sources, the Extensions API helps take your dashboards to the next level. Join us in this session to learn about how the Extensions API enables all of these things (and more), and even get hands-on and build your very first extension. Note: Building an extension requires coding in JavaScript. Some elementary JS knowledge is strongly recommended for this hands-on training.

Tableau users are naturally more likely to adopt a dashboard if it feels familiar and customized for them. With so many options of how to format in Tableau, it can sometimes feel daunting to be assigned the task of implementing a seamless and repeatable corporate standard. In this session, you will learn how to create a unified look and theme across dashboards in Tableau Desktop, Tableau Server and on mobile devices, without even needed a degree in graphic design. You will also learn how to provide templates for your designs to be reused by others. Finally, the session will cover how to customize your Tableau Server interface or use the Javascript API to take advantage of existing user portals.

Implementing Kerberos within an organization can be tough. This presentation will be a technical overview of the Kerberos protocol, including constrained delegation using an advanced internally developed database, BagelDB. This talk is complimentary (but distinct) from “OAuth on the wire.” Complementing the talk, “Kerberos on the wire”, expect to learn how OAuth is used at Tableau for data sources access. This will be a technical talk which will cover the HTTP exchange and concepts behind OAuth, as well as the implementation for key connectors.

Educators make countless decisions every day to help students reach their full potential. In many schools, educators make those choices with limited or out-of-date information due to the extreme effort required to assemble relevant student data. In this talk, learn how the Connecticut RISE Network empowers partners with collaboratively designed dashboards and data protocols that allow educators to make informed decisions as efficiently as possible. You will see concrete examples of how teacher teams identify clusters of students in need of intervention, and then drill down to individual students to view multiple measures before deciding on personalized interventions for each student.

In this session, we will walk through a complete Tableau portal and the key Tableau technologies used to build it such as: integrated authentication, the REST API and the JavaScript API. You’ll learn through specific examples how to approach building your own embedded Tableau portal. The portal used will be at a level of functionality such that the session is also about the art of the possible.

Several of our customers have deployed Tableau on large and complex data sources. Ensuring performant and efficient deployments that scale to a large number of users entails clever design choices, the best-of-breed agile architectures that optimize data storage and compute resources, as well as intelligently crafted workbooks. Join this session to learn some best practices derived from real-world customer examples and lab tests, to visualize and architect big data for performance at scale and with agility.

Let TD take you on the journey of Enterprise adoption – from the humble beginnings of just a few desktop developer licenses to over 1,500 developers across almost every analytical business and technology function. In just a few years we've developed a robust server infrastructure to support the growth and a highly effective Center of Excellence to drive adoption and engagement.

Whether you are on a business side looking to revolutionize the way you tell your data story or a technology team hoping to scale-up your infrastructure – this session is for you!

Tableau has allowed the Minnesota Department of Human Services (DHS) to drive the power of data beyond our own organizational boundaries. Learn how DHS has successfully leveraged Tableau to improve client service delivery, policy development and client outcomes. We will highlight how Tableau Desktop has helped us better understand our clients, and how Tableau Server expanded the impact more broadly. We will share examples of dashboards that have created change within our organization, testimonies of the impact on the service delivery and details of how we leverage larger data and technologies such as Teradata and Hadoop to increase our impact.

Is your organization drowning in the data lake too? Leading big data organizations are leveraging a multi-tiered approach to data for consumption in Tableau. In this session, plan to discuss the challenges of visualizing big data, establish best practices for leveraging big data solutions directly, talk about our new in-memory data engine Hyper for fast visual analysis in Tableau, and learn how to use Tableau Prep to structure data within your big data strategy.

Verizon’s Analytics Center for Excellence (ACE) strives to augment customer experience using data science in operations with areas including digital, call center, TV content and field dispatches.

We’ll explore:
• Implementation: With 1,500+ dashboards garnering 125,000+ views, ACE has leveraged Tableau to enable agile and flexible self-service analytics truly at scale.
• Integration: Best practices with respect to ingesting billions of rows from industry-leading big data warehouses including Hadoop, Teradata and Oracle.
• Interactivity: Expanding capabilities of Tableau via interactive tools and techniques including satellite and street view geo-spatial mapping and text analysis using R.

In this session, we are going to dig into how to make data most relevant to you. Tableau is all about having the right people seeing the right data at the right time. You will be learning about the fundamentals of filtering, how and when to use filters, and potential use cases. Prior basic knowledge about Tableau Desktop user interface would be helpful but not necessary.  

Our developers love to make Tableau user life easier. This is also true for Tableau Server/Online administrators who are governing small and large deployments. With the REST API, you can manage and change Tableau Server/Online resources (workbooks, groups, projects, etc.) programmatically. During this session you will learn how to leverage Tableau REST API, discover how to use an existing Python library to streamline and simplify REST API calls and learn to develop successful applications and script integrations based on customers’ examples. This session will involve hands-on coding in python and while samples will be provided and explanations offered, prior exposure to python syntax will be expected.

Do you use marketing automation technologies to scale your demand generation efforts? Are you often left wondering how to digest and report on all this disparate data? Join us to hear how the Tableau marketing automation team has built and curated well-balanced data sources and dashboards that enable the entire marketing organization to understand the impact of email and campaign efforts, as well as served up integrated reporting to fulfill everyone's champagne and caviar dreams.

Remember arriving at a new airport trying to orient yourself and find your luggage? You likely appreciated the clear signs pointing you to the baggage claim. Now think about a user opening one of your dashboards trying to orient themselves and find clear answers. Is it as easy to find insights as it was to find your luggage? Most dashboards have well-designed charts but lack clear signage to help people discover more about their business. Join Sarah to learn ways to move from a fact-filled dashboard to a guided experience showing a clear path to insights and actions. She will share techniques ranging from a simple text box to something more complex like natural language generation.

Data-driven decisions are paramount to thriving and growing in today’s business, government, and service environments. In this session, the Grande Cheese Company shares how to leverage vast resources of publicly available data from governments, non-governmental organizations, and commercial sources to augment and enhance understanding; leading to better business decisions. Topics include: - Sources and access methods to publicly available data sets, reliability and biases in data, and opportunities to use public data both tactically and strategically - Tableau demonstrations using public data from North/South America, Europe, and Oceania will focus on proper organization, presentation, and visualization of data and methods to restructure data within Tableau to make comparative analysis and glean understanding.

It's hard to analyze data that you don't know exists. How do you know what's out there? Once you find it, can you trust it? What if it contains sensitive information? How can you be sure you have what you need so you can move on to deeper analysis in Tableau? Come learn about the value a Data Catalog can provide as you get hands-on with the Unifi Data Platform. 1) Discover data you didn't know existed using NLP to search through data from across your organization; 2) Build the catalog by crawling through data everywhere - File shares, databases, Tableau Server (Oh My!); 3) Identify sensitive data with Unifi's auto-detection of PII and customizable data masking; 4) Collaborate to create your own community of new data sets, metadata, and user-defined data types; 5) Output your trusted data to Tableau-ready formats (.twbx, .tde) for further analysis in Tableau Desktop

Data is transformative, but it is also in inconsistent structures, in functional silos, and in incongruent models. As data sources and need for fast insights grow exponentially, its more crucial than ever to build a powerful data analytics solutions. Join us to find out how Microsoft Azure and Tableau come together to bridge the gap between data and users, by bringing massive amounts of diverse data into one definitive, trusted source for analytics and reporting that is accessible across an organization. You will learn how you can build end-to-end self-service analytics solution for all your data at any scale, with a fast, flexible and secure clod platform.

Time to tuck table calcs into your already impressive Tableau tool-belt? This session was designed with your analytical insights in mind. Join our hands-on attempt to better understand table calcs. We’ll tackle more complex functions (other than the basic “Quick Table Calculations” menu) and solve more advanced nested calculations as they pertain to specific business problems. By session’s close, you’ll have mastered skills like writing table calcs via the calculation dialog, customizing calcs through partitioning and addressing, filtering and much more. Joiners should be familiar with applying basic table calcs from the right-click menu (percent of total, year over year growth, etc.), changing how a table calc is computed using the drop-down menu (table down, pane down), writing basic calculations (profit ratios, percentages), and an understanding of basic aggregations (SUM, AVG, MIN/MAX).

See how the US Department of Navy uses Tableau to visualize enterprise acquisition, procurement trends and metrics to aid in decision making, while leveraging predictive analytics to improve future buying outcomes. The e-business team within the Deputy Assistant Secretary of the Navy's Acquisition and Procurement team (DASN/AP) will share how they selected, designed, implemented, and operated their KNIME and Tableau environment to meet their unique mission needs. Expect to see sample dashboards and predictive analytics driving data-driven decision making such as: - Current and historical procurement trends and metrics - Strategic sourcing and workload balancing analytics - Near real-time transaction throughput tracking - Total time and cost to procure a specific item - Predict future transmission and payment problems - Predict negative vendor/ contract outcomes in support of risk management

You want to create a first-class viz. But much of an analyst’s time is spent on finding the data, understanding it, trusting it and finally, landing it in Tableau. Just think how many phone calls, emails and corridor speed-chases you typically need to accomplish just that? Join Informatica and our valued customer to learn how to reach data analytics nirvana. Really! We will discuss and demonstrate a better way to discover and understand enterprise-wide data that is trusted and relevant - right from your Tableau workbook. Better yet, see how you can easily and quickly provision that data yourself, into your Tableau environment, in Hyper or TDE. All blessed by IT and your colleagues. Now everybody’s happy! See? We told you – data analytics nirvana! Our demo will feature an AI-driven data catalog showing you how to “shop” for data like you shop online.

Imagine that those fancy visual analytics map tricks you fire up your GIS for could suddenly be done right in your favorite data analysis tool, Tableau. In this session Sarah and Konstantin, holding PhDs in geography and spatial science, and licenses to make analytically powerful maps in Tableau, will give you a whirlwind tour of advanced spatial and visual analytical tasks. Learn about point density maps, alternative map projections, great circle routes, directed arrows, and more. All of these will be done with Tableau directly or using our API ecosystem, and free, open-source software to complement Tableau.

Bring out the magic from your data and create impactful visualizations and meaningful data stories. In this talk we show how you can achieve powerful performance and effective storytelling with the right tools and a smart approach. We will take you through a live demo and leave you with our recommended best practices for tackling large data volumes in Exasol, visualized quickly in Tableau. Join us for a session packed with tips, real business scenarios and some visual inspiration.